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VIRTUE

Volumize & Thicken Set

  • Volumize & Thicken Set:
  • 1x Full Shampoo - 60ml/2oz
  • 1x Full Conditioner - 60ml/2oz
  • 1x Restorative Treatment Mask - 15ml/0.5oz
  • Ideal for both personal use & as a gift
$35.00
VIRTUE

6-IN-1 Styler

  • A multi-tasking styling cream
  • Lightweight formula blends seamlessly into hair without a trace
  • Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein
  • Binds directly to damaged areas & repairs hair
  • Contains Panthenol (Vitamin B5) to deliver moisture, softness & shine
  • Blended with Cypress, an anti-oxidant rich essential oil to provide light, soothing hydration
  • Enhanced with strengthening polymers to give light hold & block out humidity
  • Protects hair from heat damage
  • Perfect for all hair types
  • Color-safe, paraben-free & gluten-free
$31.50 $36.00
VIRTUE

6-In-1 Styling Paste

  • A medium-hold styler that texturizes, shapes, nourishes, protects & adds shine to hair
  • Features a creamy & lightweight texture
  • The does-it-all formula marries pliability with hold for short hair styles that last all day & into the next
  • Contains the proprietary Alpha Keratin 60ku® that strengthens, softens & smooths hair while the polymers create memory & hold
  • Infused with shea butter that provides deeply penetrating hydration, adds weightless shine & protects against the drying effects of heat styling
  • Developed with chia seed-derived heat protection complex which retains water in the hair fiber & forms a protective layer without affecting ability to style
  • Amplifies hair’s natural layers to leave it looking thicker
  • Scented with a revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, & bright lemon essential oils
$30.50 $38.00
VIRTUE

Best-Selling Hair Favorites Set

  • Best-Selling Hair Favorites Set:
  • 1x Recovery Shampoo - 240ml/8oz
  • 1x Recovery Conditioner - 200ml/6.7oz
  • 1x Restorative Treatment Mask - 50ml/1.7oz
  • 1x 6-In-1 Styler - 60ml/2oz
  • 1x Healing Oil - 9ml/0.3oz\
  • Ideal both for personal use & as a gift
$97.00 $99.00
VIRTUE

Colorkick De-Brassing Shampoo

  • A gentle toning & nourishing shampoo
  • Uses all-natural botanicals & 100% natural colorants to brighten & gently neutralize brassiness
  • Made with the proprietary Alpha Keratin 60ku® protein to heal & strengthen hair
  • Contains a special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract & 100% natural salicylic acid from wintergreen leaf extract to provide subtle, cumulative brightening of yellow tones & rinse away brassiness
  • Loaded with viola odorata flower & leaf extract, lavender flower extract & rosemary leaf extract to neutralize brassiness
  • Infused with turmeric root extract to work in conjunction with a mineral complex to provide antioxidant protection against the damaging & color-distorting effects of UV/solar exposure, environmental pollutants & free radicals
  • Scented with a warm fragrance blended of bright & calming ingredients including yuzu zest, chamomile & creamy sandalwood Free of harsh, stripping ingredients, purple color deposits & sulfate
  • Suitable for all shades of natural & color-treated hair, including silver & gray
$41.00 $42.00
VIRTUE

Curl Conditioner

  • A conditioner that weightlessly detangles, de-frizzes, nourishes & hydrates hair without weighing down curls
  • Repairs cuticle damage, rejuvenates elasticity & protects against humidity, heat & environmental damage
  • Made with the proprietary Alpha Keratin 60ku® protein to heal & strengthen hair
  • Contains water-soluble jojoba oil to provide moisture to enhance shine, compatibility & detangling effects
  • Loaded with specialty carob gum (ceratonia siliqua) to form a sheer film to lock in moisture
  • Boosted with vegetable-derived polymer from lond bean to facilitate curl formation & definition
  • Enriched with specialty rice protein & extract with sunflower seed oil to provide solar protection from the drying & damaging effects of UV rays
  • Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes
  • Keeps curls springy, shiny & full of life
  • Free Of parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants & dyes Gluten-free, cruelty-free & vegan
$35.00 $42.00
VIRTUE

Curl Leave-In Butter

  • A leave-in cream rich in reparative proteins & emollients to infuse hair with hydration
  • Helps neutralize frizz & guards hair against heat & humidity
  • Alpha Keratin 60ku® helps to repair cracks & splits, leaving curls stronger & softer
  • A super-hydrating combo of shea butter, jojoba esters & olive-derived esters that provides lightweight moisture without weighing down curls
  • Selaginella iepidophylla extract, a specialty botanical plant active that attracts moisture to parched curls to bring them back to life
  • Multi-faceted UV/solar protection complex, an anti-pollution active that is known to provide color & heat protection
  • Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes
  • Keeps curls springy, shiny & full of life
$33.50 $44.00
VIRTUE

Curl Shampoo

  • A hydrating, nourishing & repairing shampoo for curls
  • Features a rich, non-drying formula that gently cleanses hair while removing excess oils & build-up to maintain the natural curl pattern
  • Protects against humidity, heat & environmental damage while mending & prepping hair for manageable & frizz-free styles
  • Contains Alpha Keratin 60ku® that works with specially chosen hydrators & curl-optimizing polymers to repair brittle hair that’s more prone to breakage
  • Loaded with water-soluble jojoba oil to provide moisture to enhance shine, compatibility & detangling
  • Infused with specialty carob gum (ceratonia siliqua) to form a sheer film to lock in moisture
  • Enriched with vegetable-derived polymer from lond bean to facilitate curl formation & definition
  • Boosted with specialty rice protein & extract with sunflower seed oil to provide solar protection from the drying & damaging effects of UV rays
  • Keep curls springy, shiny & full of life Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes
  • Free Of parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants & dyes
  • Color-safe, gluten-, cruelty-free & vegan
$35.00 $40.00
VIRTUE

Curl-Defining Gel

  • A memory-building & strengthening curl perfector
  • Features a sheer & smooth texture
  • Glides through hair to build, shape, de-frizz & hold curls without slick & crunchy side effects
  • Contains Alpha Keratin 60ku® to bind directly to damaged areas & repair hair
  • Developed with shea butter ester to nourish & hydrate curls without weighing them down
  • Loaded with selaginella lepidophylla extract that attracts moisture to parch curls
  • Enriched with chia & flaxseed polysaccharide to enhance optimal natural curl formation & hold
  • Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes
  • Keeps curls springy, shiny & full of life
$30.00 $38.00
VIRTUE

Exfoliating Scalp Treatment

  • A light, dual-action whipped cream that detoxifies scalp of build-up & impurities
  • Provides residue-free hair conditioning & scalp balancing effects
  • Beta Hydroxy Acid (BHA) gently lifts dry aged cells without adding residue
  • Papain & bromelain, the rice beads & fruit enzymes that offer dual-action exfoliation
  • Kalahari melon oil & jojoba oil provide moisture balance
  • Alpha Keratin 60ku® repairs hair with each use
  • Rice exfoliator sloughs away dead skin cells to leave scalp smooth
  • Coconut, jojoba & kalahari melon oils provide essential hydration for hair & scalp
  • Scented with a soothing blend of lavender, chamomile, white tea, bergamot, magnolia buds & a light touch of creamy sandalwood
  • Free of parabens, sulfates, phthalates, synthetic colors & dyes
  • Color-safe, gluten-free, cruelty-free & vegan
$39.00 $48.00
VIRTUE

Fan Favorites Kit

  • Fan Favorites Kit:
  • 1x Recovery Shampoo - 240ml/8oz
  • 1x Recovery Conditioner - 200ml/6.7oz
  • 1x Healing Oil - 50ml/1.7oz
  • 1x Restorative Treatment Mask - 50ml/1.7oz
  • Ideal both for personal use & as a gift
$109.00 $122.00
VIRTUE

Flourish Conditioner For Thinning Hair

  • A nourishing, thickening & detangling conditioner for thinning hair
  • Features a lightweight texture
  • Strengthens & hydrates each hair without weighing it down
  • Formulated with the patented alpha + gamma keratins, a highly active green tea & probiotics to leave hair smooth, silky, comb-able & less prone to pulling or breakage
  • Developed with probiotic ferment, a microbiome booster known to nourish the scalp, help decrease irritation & support cellular oxygen consumption
  • Enriched with Cyperus plant root oil to enhance softness, shine & combability
  • Loaded with biomimetic signal peptides to nourish & calm the scalp to help create a healthy environment for hair growth
  • Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods, with basil & patchouli essential oils
  • Specifically developed for fine, fragile strands
  • Sulfate-free, color-safe, paraben-free, gluten-free & vegan
$39.50 $46.00
VIRTUE

Flourish Density Booster

  • A potent, 100% drug-free, botanical-based nutrient infusion for the scalp
  • Fuels fatigued follicles & nurtures new hair
  • Combined the patented Alpha + Gamma Keratins to form a complex molecule to repair & nourish the scalp, providing fragile hair with strength, elasticity & flexibility
  • Biomimetic Signal Peptides helps calm the scalp to create a healthy environment for hair growth
  • Enriched with saccharomyces lysate, a probiotic yeast extract known to increase oxygenation & help reduce irritation in the scalp
  • Contains larch wood extract, a natural source of polyphenols that help strengthen new growth & stimulate the scalp
  • Boosted with basil & patchouli essential oils to care for the scalp & healthy hair
  • Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods
$42.50 $50.00
VIRTUE

Flourish Hair Rejuvenation Treatment Set

  • Flourish Hair Rejuvenation Treatment Set:
  • 1x Shampoo For Thinning Hair - 60ml/2oz
  • 1x Conditioner For Thinning Hair - 60ml/2oz
  • 1x Density Booster - 60ml/2oz
  • Ideal both for personal use & as a gift
$50.50 $65.00
VIRTUE

Flourish Mask For Thinning Hair

  • A hydrating, strengthening & thickening hair mask for thinning hair
  • Features a whipped & creamy yet weightless textures
  • Contains biomimetic tetrapeptide with red clover flower extract to target the follicle to promote healthier hair growth
  • Infused with Fructooligosaccharides & beet root extract, a plant-derived blend that infuses hydration into hair
  • Boosted with basil & patchouli essential oils for the scalp care & healthy hair
  • Hair feels instantly hydrated, nourished & more manageable without being weighted down
  • Leaves hair shiny & silky-soft
  • Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods
$59.00 $70.00
VIRTUE

Flourish Shampoo For Thinning Hair

  • A shampoo delicately stimulates the scalp & removes buildup for thinning hair
  • Cleanses the hair shaft & clears debris from follicle openings, creating an environment for healthy growth
  • Formulated with Alpha & Gamma Keratin proteins to form a complex molecule to repair & nourish the scalp, providing fragile hair with strength, elasticity & flexibility
  • Contains sodium hyaluronate + red algae extract to provide a sheer “moisture shield” to thicken hair & keep the fibers supple
  • Adds rice-based humectants to offers lightweight hydration to hair, plumping & smoothing the shaft without weighing hair down
  • Packed with biomimetic signal peptides to calm the scalp
  • Boosted with basil & patchouli essential oils for scalp care & healthy hair
  • Clears scalp irritation & flaking
  • Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods
  • Color-safe, paraben-free, gluten-free & vegan
$38.50 $44.00
VIRTUE

Flourish Volumzing Styler

  • A lifting, protecting & all-you-need styler for fine, fragile hair
  • Developed with an airy, lightweight, self-foaming formula
  • Provides instant body, bounce & hold
  • Creates the illusion of density even in the thinnest parts
  • Contains Alpha Keratins & Gamma Keratins to repair & nourish the scalp, providing fragile hair with the strength, elasticity & flexibility
  • Enriched with panthenol (Pro-Vitamin B5) to condition hair & provide heat protection to preserve the strength & thickness of the hair fiber
  • Boosted with active plant extracts to help improve hair strength & thickness while protecting against environmental aggressors
  • Infused with microalgae extract to add volume & strength to the hair fiber, making hair look & feel revitalized
  • Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, & balancing woods, with basil & patchouli essential oils for scalp care & healthy hair
  • Vegan, color-safe, paraben-free & gluten-free
$35.00 $42.00
VIRTUE

Frizz Block Smoothing Spray

  • A weightless, controlling, de-frizzing & protecting spray
  • Creates an impenetrable veil of moisture-locking mist
  • The alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays
  • Does not create build-up or dry out hair
  • Contains specialty lipopeptide to eliminate & control frizz with humidity-blocking technology
  • Enriched with rice protein, tara tree fruit extract & sunflower sprout to protect against color fading & distorting & the drying & damaging effects of UV/solar exposure
  • Loaded with chia seed & green tea leaf extract to provide anti-pollution protection against the damaging effects of environmental pollutants & free radicals
  • Offers heat protective up to 450 degrees & protects strands for 72 hours
  • Leaves hair healthy, silky-soft for days
  • Scented with a restorative blend of herbs, fruits, citrus & incorporates soothing lavender & fresh mint essential oils
  • Suitable for all hair types Free of sulfates, parabens, phthalates, synthetic colors & dyes
  • Gluten-free, cruelty-free & vegan
$38.50 $44.00
VIRTUE

Full Conditioner

  • A lightweight thickening conditioner for fine, limp hair
  • Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein
  • Binds directly to damaged areas & repairs hair
  • Contains Pink Pomelo, rich in Vitamins A, C, B1 & zinc to restore vitality to hair
  • Infused with Hydrolyzed Quinoa to enhance color & retain moisture
  • Loaded with Artichoke Leaf to seal & strengthen hair’s cuticle
  • Adds volume & density to fine, limp hair strands without overloading
  • Scented with a revitalizing citrus blend of flowers & greens
  • Hair appears fuller, thicker & healthier with lasting body
  • Color-safe, paraben-free & gluten-free
$83.50 $88.00
VIRTUE

Full Shampoo

  • A lightweight thickening shampoo for fine, limp hair
  • Helps cleanse hair & dissolves excess oil
  • Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein
  • Binds directly to damaged areas & repairs hair
  • Contains Pink Pomelo, rich in Vitamins A, C, B1 & zinc to restore vitality to hair
  • Infused with Hydrolyzed Quinoa to enhance color & retain moisture
  • Fortified with Biotin to boost strength & shine of hair
  • Adds volume & density to fine, limp hair strands without overloading
  • Scented with a revitalizing citrus blend of flowers & greens
  • Hair appears fuller, thicker & healthier with lasting body
  • Color-safe, paraben-free & gluten-free
$34.00 $40.00
VIRTUE

Hair & Scalp Reset Duo Set

  • Hair & Scalp Reset Duo Set:
  • 1x Restorative Treatment Mask -15ml/0.5oz
  • 1x Exfoliating Scalp Treatment -15ml/0.5oz
  • Ideal for both personal use & as a gift
$23.50 $27.00
VIRTUE

Healing Oil

  • A first-of-its-kind blend of pure, hydrating & protecting hair oils
  • Delivers luster, softness & moisture to hair
  • Contains the reparative Alpha Keratin 60ku® protein which is born from regenerative medicine & has the power to repair & bind directly to damaged areas
  • Formulated with clear oils & glides on light & clean for a glossy finish that does not alter color or weigh down hair
  • Enriched with tocopherol which is a natural form of vitamin E & a strong antioxidant, that helps to neutralize free radicals created from exposure to UV light or pollution
  • Packed with Tahitian gardenia flower extract to strengthen weak hair
  • Boosted with Kalahari melon seed oils that is high in antioxidant & hydrating properties that work to nurture dry, brittle hair, shielding it against moisture loss
  • Scented with a rich, nurturing blend of creamy coconut & tropical yuzu extracts wrapped in warm woods
  • Suitable for all hair types
  • Color-safe, free of parabens, sulfates, phthalates, synthetic colors & dy Gluten-free, cruelty-free & vegan
$37.00 $44.00
VIRTUE

Hydrate & Nourish Set

  • Hydrate & Nourish Set:
  • 1x Curl Shampoo - 60ml/2oz
  • 1x Curl Conditioner - 60ml/2oz
  • 1x Curl Leave-In Butter - 15ml/0.5oz
  • Ideal both for personal use & as a gift
$30.50 $38.00
VIRTUE

Mini Must-Haves Set

  • Mini Must-Haves Set:
  • 1x Recovery Shampoo - 60ml/2oz
  • 1x Recovery Conditioner - 60ml/2oz
  • 1x Un-Frizz Cream - 60ml/2oz
  • 1x 6-In-1 Styler - 60ml/2oz
  • 1x Restorative Treatment Mask - 15ml/0.5oz
  • Ideal both for personal use & as a gift
$51.00 $62.00
VIRTUE

Nourish & Flourish Duo For Hair Set

  • Nourish & Flourish Duo For Hair Set:
  • 1x Healing Oil - 50ml/1.7oz
  • 1x Density Booster - 120ml/4oz
  • Ideal both for personal use & as a gift
$61.00 $76.00
VIRTUE

Purifying Leave-In Conditioner

  • A lightweight, multi-tasking, leave-in conditioning mist
  • Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein
  • Binds directly to damaged areas while healing & repairing hair
  • Formulated with Amino Acids Blend for nourishing benefits
  • Contains Benzophenone-4, a light stabilizer to minimize the impact of UV light on hair
  • Infused with White Horehound Extract to offer a detoxifying effect
  • Helps neutralize the negative effects of pollutants
  • Reduces flyaways & detangles hair without buildup
  • Scented with a juicy, refreshing citrus blend
  • Leaves hair softer, shinier, healthier & more manageable
  • Color-safe, paraben-free & gluten-free
$27.50 $32.00
VIRTUE

Purifying Shampoo

  • A clarifying, deep cleansing shampoo
  • Helps remove excess oil, product residue, pollution & smoke
  • Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein
  • Binds directly to damaged areas while healing & repairing hair
  • Formulated with Charcoal Powder to extract oil & impurities
  • Infused with Hops Extract to provide a purifying & astringent effect on scalp
  • Uses a blend of gentle cleansers derived from coconut oil for moisturizing benefits
  • Scented with a juicy, refreshing citrus blend
  • Leaves hair detoxified & healthy-looking
  • Color-safe, paraben-free & gluten-free
$25.50 $30.00
VIRTUE

Recovery Conditioner

  • A rich, high-powered repairing conditioner for damaged hair
  • Helps re-construct frayed cuticles & brittle ends
  • Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein
  • Binds directly to damaged areas while healing & repairing hair
  • Formulated with Hydrolyzed Quinoa to enhance color & retain moisture
  • Contains Baobab Seed Oil derived from the African Tree of Life, an intense emollient for dry, damaged hair
  • Infused with Pea Protein to protect hair from thermal heat & daily styling damage
  • Scented with a rich, nurturing blend of fresh woods & clean citrus
  • Hair becomes softer, shinier, hydrated & more manageable
  • Color-safe, paraben-free & gluten-free
$37.00 $42.00
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